Social Media Group (SMG) Adds Radian6 Social Media Monitoring as Part of Global Practice

Toronto, Ontario (PRWEB) March 3, 2008 -- Social Media Group (SMG) has partnered with Radian6 Technologies, Inc. (http://www.radian6.com) in order to provide advanced social media monitoring and analysis as part of their global social media practice.

SMG is one of the world's largest and best-known agencies devoted exclusively to helping companies understand how Web 2.0 is transforming the nature of business communications. They have created social media strategies for firms like the Ford Motor Company, SAP, Yamaha Motor and Harlequin Publishing.

Radian6's social media monitoring "dashboard" tracks what is being said online about brands, organizations and issues in real-time as discovered. The solution monitors all forms of social media, including blog sites, top video-sharing sites, opinion review forums, photo-sharing sites and micro-blogging platforms.

"SMG (http://socialmediagroup.ca/) partners with best in breed third-party vendors, like Radian6, in order to offer maximum value to our clients," explains Maggie Fox, CEO of SMG. "We know well that anyone with an Internet connection has the potential to affect your brand, positively or negatively, and that ignoring what people are saying about you online can have disastrous consequences. Radian6 offers us an effective way to identify issues and work with our clients to diffuse them before they hit the mainstream media."

SMG also recently launched their own version of a social media press release, called Digital Snippets (http://socialmediagroup.ca/2008/01/28/digital-snippets-how-it-works/). Today's online storytellers have different needs than their traditional journalist cousins. An evolved communications strategy needs to give these content creators the tools they require to tell their stories on their terms -- Digital Snippets, SMG's proprietary social media press release platform (SMPR) offers just this functionality.

"Social media has meant an end to the isolated incident -- today everyone is a publisher and news travels fast," said Fox. "Smart companies understand this power shift and know they can no longer control the message or the direction of the conversation. But they do have a huge opportunity to enable, participate and gather incredibly valuable business intelligence."

"Radian6 is excited to be teaming up with a such a global leader in social media (http://www.radian6.com/cms/social_media) marketing and PR," said Marcel LeBrun, chief executive officer at Radian6. "Our solution not only gives SMG the ability to track the viral nature of the online brand conversations but it also allows them to pull back from the detail and see new insights otherwise unavailable to those trying to monitor social media in a manual fashion."

About Social Media Group:

Social Media Group is one of the world's largest and best-known agencies devoted exclusively to helping companies understand how Web 2.0 is changing the nature of business communications. Clients include Ford, SAP, Yamaha, Corbis, Harlequin Publishing and Fiserv. For more information on Social Media Group please visit www.socialmediagroup.ca To see Digital Snippets in action, please visit www.digitalsnippets.com

About Radian6 Technologies Inc.:

Radian6 provides the social media monitoring solution for PR and advertising professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis tools give users the ability to uncover the top influencers and which conversations are having an impact online. Visit www.radian6.com for more information.

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